Microlife presented exciting new developments at Arab Health
Widnau, February 14, 2007: The Middle East is one of the fastest growing economical regions worldwide. Microlife in collaboration with the distributor for the Middle East Awafi (Julphar Group) has organised a booth at Arab Health, the most important Medical fair in the area.
Products of all five categories were presented to the very numerous visitors at the stand, with a clear focus on our state of the art 2nd Generation products which have been very successfully introduced to the markets of the Middle East.
During Arab Health, Microlife has also invited all distributors of the area to the first regional distributor meeting in the Middle East. Among latest product developments, Microlife presented marketing objectives and strategies to the auditorium.